Why These Toronto Agents Are Doing More, Not Less, in a Slow Market
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In a tough real estate market, agents Stephanie Cluett-Eid and Trish Mackenzie of Royal LePage Estate Realty are taking a proactive approach by enhancing their services rather than scaling back. They focus on renovating, staging, and marketing listings in innovative ways that many other agents overlook.
For instance, their recent project at 11 Garrick Rd. in Toronto showcases a fully renovated kitchen with two-toned cabinetry and quartz countertops, demonstrating their commitment to quality. As the market slows, they believe that providing exceptional service is crucial to stand out and attract potential buyers.
Question
How can agents effectively differentiate themselves in a market where many are reducing their marketing efforts?
Editor's Comment
As a seasoned agent in the Greater Vancouver area, I see the merit in Cluett-Eid and Mackenzie's approach. In a slow market, standing out is essential, and investing in quality renovations can make a significant difference in attracting buyers and achieving favorable sale prices.